Posted on 03/01/2014 by Mistercocktail

P1030994

Since Bombay Sapphire initiated the Return of the Gin in the late 80’s, many, many new gins have been launched. Especially the launch of Hendrick’s Gin in the late 90s marked the area of the new style gins, and also the more expensive (or, to speak in marketing terms, Super Premium brands). This all has lead to a shift in brand perception: good old Gordon’s was considere… Read more